Some 66% of online daters have gone on a date with someone they met through an online dating site or app, up from 43% of online daters who had done so when we first asked this question in 2005.
While categories such as "through friends", "in a bar", and "at school/work" were either declining or holding steady, one category has exploded in the last decade: "met online".
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General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center’s Internet Project since 2005.
Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.
At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.
In fact in some cases, the subtext was that it worked a bit too well: "The guy with the highest match percentage that I went on dates with seemed more like a friend, though.
In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.