Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
This is more of a value acquisition than a strategic one, and Singlesnet will predominantly be run as a standalone business.
Nonetheless, the addition of the site's considerable traffic to our existing aggregation of traffic in this single category should open new monetization opportunities for Match.com's collective portfolio of domestic online dating brands." "has been the standard-bearer for the entire online dating industry, so we're excited to team up with them," said Singlesnet founder and CEO Quinn Lipin.
Mr Lipin will continue to work for the company in an executive capacity.
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Its simplicity allows you to quickly set up your profile, but you should be wary of poor quality and fake profiles.
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Singlesnet has been bringing online singles together for years with our free online dating.
"Singlesnet boasts a vibrant user community where members are constantly emailing and IMing each other, and I believe working with will enable us to re-start growth in the business." Adrian Ong, who joined from Soulmates Technology, a company acquired by in 2002, will assume responsibility for Singlesnet.
Mr Ong has held various leadership roles within Match.com's International business, primarily in the areas of product and technology, and most recently has led Match.com's effort to transition its European business to Meetic in connection with its sale last year.