She said Chery has used the name "e Q" for its two-door battery electric car for two years.
Mercedes showed off a concept car for its forthcoming line of electric vehicles last year, saying it would build its first EQ car in a German factory by the end of the decade.
In this article we will provide some more detailed information on the trademark applications process in China and such registrations in the context of a worldwide trademark application.
Please note that China applies a ‘first-to-file system’: the owner of the trademark shall be the first (legal) person to file its application with the Chinese Trademark Office (“CTMO”).
A Mercedes spokeswoman declined to immediately comment on Thursday.Where two or more applicants apply for the registration of identical or similar trademarks for same or similar goods/services, the preliminary approval and the publication shall be made for the trademark that was first filed.Where applications are filed on the same day, the preliminary approval and the publication shall be made for the trademark that was used the earliest, and the applications of the others shall be refused.Specific description for goods and/or services is required for Chinese trademark filing.The description of the entire Class headlines is generally deemed as too general and unacceptable.