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But “it really is sifting through a lot of crap to be able to find somebody.”Sales’s article focused heavily on the negative effects of easy, on-demand sex that hookup culture prizes and dating apps readily provide.And while no one is denying the existence of fuckboys, I hear far more complaints from people who are trying to find relationships, or looking to casually date, who just find that it’s not working, or that it’s much harder than they expected.“I think the whole selling point with dating apps is ‘Oh, it’s so easy to find someone,’ and now that I’ve tried it, I’ve realized that’s actually not the case at all,” says my friend Ashley Fetters, a 26-year-old straight woman who is an editor at The easiest way to meet people turns out to be a really labor-intensive and uncertain way of getting relationships.What’s more, a study by dating site e Harmony, estimated that seven in ten couples will have done so by 2040 – with 55 to 64-year-olds experiencing the biggest boom (an expected 30 per cent rise between 20).Of course, exchanging a barrage of emails – even phone calls or Skyping– can seem more secure.

Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.

I don’t believe hookup culture has infected our brains and turned us into soulless sex-hungry swipe monsters. It doesn’t do to pretend that dating in the app era hasn’t changed. Tinder arrived in 2012, and nipping at its heels came other imitators and twists on the format, like Hinge (connects you with friends of friends), Bumble (women have to message first), and others.

Older online dating sites like OKCupid now have apps as well.

titled Nancy Jo Sales’s article on dating apps “Tinder and the Dawn of the ‘Dating Apocalypse’” and I thought it again this month when Hinge, another dating app, advertised its relaunch with a site called “thedatingapocalypse.com,” borrowing the phrase from Sales’s article, which apparently caused the company shame and was partially responsible for their effort to become, as they put it, a “relationship app.”Despite the difficulties of modern dating, if there is an imminent apocalypse, I believe it will be spurred by something else.

I don’t believe technology has distracted us from real human connection.

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